بایگانی برچسب ها: elections
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
Authors: Aron O’Cass Journal: SAGE Journals, June 4, 2009
Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
Authors:Jennifer Lees-Marshment Journal: Research Article, 08 February 2019
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections
Authors: Jhih-Syuan Lin & Itai Himelboim Journal: Journal of Political Marketing, Volume 18, 2019 – Issue 1-2, Pages: 119-147
