دسته: مقالات خارجی
Marketing of Identity Politics in Digital World (Netnography Study on Indonesian Presidential Election 2019)
Authors: Gayes Mahestu , Tri Adi Sumbogo Publisher: International Conference on Information Management and Technology (ICIMTech) – AUG 2020
Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil
Authors: Bernardo S. Da Silveria, Joao M. P. De Mello Journal: The Review of Economic Studies – FEB 2011
Does political issue matter in voting intention in Ghana? A political marketing perspective
Authors: Zakari Bukari, Abu Bakar Addul Hamid, Hishamuddin Md. Som, George, Cudjoe Agbemabiese, Fidelis Quansah, Ogechi Adeola Journal: Cogent Business and Management – SEP 2022
Word of mouth communication in political marketing: Understanding and managing referrals
Authors: Tamgid Ahmed Chowdhury, Shahneela Naheed Journal: Journal of Marketing Communications – NOV 2018
Does Corporate Social Responsibility Enhance Political Marketing?
Authors: Kojo Kakra Twum, John Paul Kosiba, Ibn Kalilan Abdul-Hamid, Robert Hinson Journal: Journal of Political Marketing – AUG 2020
The Impact of Political Marketing Via Social Media on Political Participation: An Empirical Analysis in Lebanese Context
Authors: Mahmoud Al. Homssi, Alaaeldin Abass Ali & Amal Kurdi Journal: Journal of Psychology and Political Science – NOV 2022
Development of Social Media in Modern Political Marketing
Authors: Nereida Hadziahmetovic, Amel Pintol & Fahrudin Budnjo Journal: Journal of European Researcher – 10 Dec 2021
Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction
Authors: Resul Ozturk, Suzan Coban Journal: Business and Economics Research Journal – Oct 2019
Does Corporate Social Responsibility Enhance Political Marketing?
Authors: Kojo Kakra Twum, John Paul Kosiba, Ibn Kailan Abdul-Hamid & Robert Hinson Journal: Journal of Political Marketing – 06 Aug 2020
Policy and Political Marketing: Promoting Conflict as Policy
Authors: Greg Simons Journal: Journal of Political Marketing – 10 Feb 2020
