دسته: مقالات خارجی
Donald Digital Marketing: An Exploratory Study of Digital Political Marketing in Trump Presidential Campaign
Authors: Irmawan Rahyadi & Muhammad Aras Journal: Pertanika J. Soc. Sci. & Hum. – 17 March 2020
Analysis of the literature on political marketing using a bibliometric approach
Authors: Krishna Teja Perannagari, Somnath Chakrabarti Journal: Journal of Public Affairs – 29 October 2019
Brand ISIS: Interactions of the Tangible and Intangible Environments
Authors: Greg Simons Journal: Journal of Political Marketing – Volume 23, 2017 – Issue 1
Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?
Authors: RICHARD NATHAN RUTTER, CHRIS HANRETTY and FIONA LETTICE Journal: Journal of Political Marketing – Volume 17, 2018 – Issue 3
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
Authors: Aron O’Cass Journal: SAGE Journals, June 4, 2009
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
Authors: Chowdhury, Tamgid Ahmed & Naheed, Shahneela Journal: Journal of Political Marketing, 0: 1-29,2019.
Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
Authors:Jennifer Lees-Marshment Journal: Research Article, 08 February 2019
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections
Authors: Jhih-Syuan Lin & Itai Himelboim Journal: Journal of Political Marketing, Volume 18, 2019 – Issue 1-2, Pages: 119-147
