:Publication Year
۲۰۲۱
:Researchers
PhD Student: Rachin Suri, Supervisor: Rahul Hakhu
:University
Maharishi Markandeshwar University, Department of Management, India
:Abstracts
This research is another minuscule stride in ensuring that in the universe of political marketing in India the application need and fit is sound or ineffective. The researcher due to lack of resources and time chose a niche segment for study. The segment that the researcher chose was the students of higher education which have attained the legal voting age. The research aim to find out the various tactics that impacts the voting opinion of the student are effective or not. The research also cross checks the same with their demographics, interest in politics and the affiliations if they have any.
The researcher has aimed to check this for one particular state that is Haryana. The impact of national is leaving impact on the state and specifically in case of Haryana as the elections in the state happens merely three months after the national ones. This was visible in the 2014 state elections when a party with low majority claiming a mere 5% of the total wining was able to capture more than 60%.
The study aimed to establish whether the impact of the technique was enough to for sustainability of it. The results indicated that in a nation like India the need of this technique is high as the generation of communication causes people to move out from their homes to vote. The motivation level in the citizens is low. This happens when the nationalism is found low in the citizens of a country. The turnout ratio of the people for voting has not crossed 70% but in the past few elections since the political marketing has been made active the voter’s turnout has increased.
:Keywords
Economics and Business, Management, Social Sciences
