Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media

Political marketing is evolving. Campaigns now rely on political marketing for
success in elections, without the marketing tactics they employ; their messaging would
not be distributed to the voting public. In many of the political marketing models and
theories, however, there is a massive omission; the role of traditional media as an
overwhelmingly influential factor over the voting public, which can misconstrue and
negatively impact the message of the candidate. This study analyses classical marketing
tactics a political marketer uses, and examines the changing environment of traditional
media with the rise of social networking.

Political Marketing, Media, Campaigns, Models